Gen Z's favourite video-sharing app TikTok has created a whole new level of luxury for the platform's young stars. Over the last few years, plush "collab houses"—where influencers live and work together—have been cropping up across the globe. In exchange for viral videos of dance routines, pranks and other antics, the app's biggest names can get their rent covered while landing lucrative brand deals and raising their profiles to stratospheric levels. Click or scroll on for the lowdown on six of the most lavish TikTok mansions...
Clubhouse Beverly Hills was formed in March 2020 by Daisy Keech, a former member of TikTok mansion Hype House, along with her BFF and fellow social media star Abby Rao and other inaugural members Leslie Golden and Charly Jordan. At its height, it had around 1.4 million followers and over 38 millions likes, but appears to have disbanded, posting its last video in October 2021.
Daisy quit Hype House in March 2020 after getting into a dispute with its members over ownership of the project. Her exit caused quite a stir at the time, especially when she immediately set up her own collab house, Clubhouse Beverly Hills, in a magnificent seven-bedroom Beverly Hills mansion worth around $22.5 million (£18.3m). Daisy has since left content groups altogether to pursue her passion for interior design and renovation.
The most expensive and luxurious of the TikTok houses, Clubhouse BH was the former home of Ariadne Getty, granddaughter of oil scion J.Paul Getty, according to the LA Times, and has all the trappings of a billionaire trophy home such as an infinity pool, lift, gym, spa, billiard room, supercar gallery, wine cellar and this spectacular living room. Plus, it was designed by mid-century architect William S.Beckett, who designed homes for Hollywood stars in the 1950s.
The seven bedrooms are just as stunning and feature walk-in wardrobes, large-screen TVs, Murano glass furniture and other stylish touches, but the house hit the headlines in May 2021 when its owner—Amir Ben-Yohanan, CEO of Clubhouse Media Group (CMG), a content house management company—was reportedly accused of mistreating influencers, including overworking them and making misogynist comments while they stayed at the company’s lavish mansions.
According to reports, CMG was taken over by the Tongji Healthcare Group in November 2021—which would explain why Clubhouse BH have moved on—and was listed in January 2022 for $20 million (£16.2m) with The Agency. We are sure its new owners will be enjoying its unique features, including the state-of-the-art movie theatre, candy wall and neighbours that include Jack Nicholson and Adele.
Icon House, a rebrand of My House LDN—which folded following allegations of a scandal involving one of its members—launched in October 2020. Despite being accused of copying another UK-based content house, The Wave House, by staging a masked unveiling of its influencers, the collective clocked up more than a quarter-of-a-million followers overnight, but has been inactive since October 2022. Its inaugural members included model Josh Ryan, loved-up couple Rosie and Harry, sisters Milli Jo and Megan Mcloughlin, Maxx Catley and Callum Ryan.
The creators, aged between 17 and 21, were thought to pay the bills and earn cash and freebies by promoting products. Run by marketing agency WeRmedia, the interiors of the house are fun and zany. The living room boasts a posing podium, phonebox "selfie factories" and a huge sofa laden with giant teddy bear bean bags, while the so-called TikTok room has retro rotary phones, comfy seating and colourful mural walls that make the perfect backgrounds for viral videos.
Though not as luxurious as the properties occupied by their American counterparts, the London residence is more individual, with quirky touches like the cute pink neon sign in Rosie and Harry's master bedroom. The couple are still together and announced their engagement just before Christmas 2022. The Mcloughlin sisters also shared a large room in the house, while Maxx even had an entire floor all to himself with one very cool amenity...
... a ball pit the housemates can jump into, and which provides a great backdrop for videos. Reported to be Britain’s first "creator house", the north-west London pad has a large garden, two slick kitchens and is thought to be worth around $2 million (£1.6m). At its height, Icon House had amassed more than 1.1 million followers and in excess of 24 million likes.
The collective Icon House has been accused of ripping off The Wave House, the brainchild of Yoke Network, a marketing agency founded by former Leicester City footballer Jidé Maduako. Launched in September 2020, the house's members were initially only shown wearing masks and were gradually revealed to their fast-growing number of TikTok followers, which ended up mushrooming to around 3.9 million.
The house itself is an Elizabethan-style manor in Essex reputed to be worth $6.2 million (£5m). The six housemates consisted of London-based influencers Jimbo H and his girlfriend Eloise Fouladgar, Carmie Sellitto, Millie T, Spencer Elmer and Kate Elisabeth, who are all in their early 20s. But the showy videos of the gang frolicking around in Batmobiles, helicopters and even a backyard waterpark prompted a fierce backlash...
Critics slammed this brazen flashiness during a pandemic that had seen countless people lose their jobs and the collective was dubbed "the TikTok Mansion the Internet Loves to Hate". Still, that didn't stop The Wave House members from enjoying the manor's numerous jaw-dropping home features, like the swimming pool, spa and 100-inch TV that is said to have cost almost $37,000 (£30k).
Other ostentatious amenities included a dog bathroom, as well as plenty of plush living spaces such as the manse's grand lounge, pictured here. The exact details of the influencers' contracts aren't known; however, social media marketing agencies usually take a cut of the income accumulated during a star's time in a content house, based on any sponsorship deals and the views and likes received by each video they posted.
The Wave House's master bathroom was the scene of Eloise's reveal, which involved her sitting in a bath of milk, a video that racked up more than 57 million views. They were hit by controversy soon after however, when one of their spring 2021 posts promoting fashion brand Pretty Little Thing was reported to have been banned after they failed to mark it as an advertisement. Most of the team were given their marching orders around the same time.
All was not lost however, and the house was relaunched in March 2021 with two of the original members, Jimbo H and his girlfriend Eloise, along with three new members, Ehiz Ufuah and US in-fluencers Zack Fairhurst and Reagan Yorke. The collective were reported to be making an online reality show alongside to boost ratings, but this doesn't seem to have materialised, and the last post appeared in June 2021.
Back to the TikTok mansion hotspot of LA... The Sway House collective was made up of the "One Direction" of TikTok, seven Gen Z guys aged between 17 and 23. Original members include Noah Beck, who now has around 34 million TikTok followers, and "ringleader" Josh Richards, who is a little way behind with 26 million and counting.
The original house was formed in January 2020 by digital talent management company TalentX Entertainment. Mired in scandal from the get-go, the house has hit the headlines for all the wrong reasons, with two members arrested in May 2020 on drug-related charges and wild pandemic parties over that summer that left neighbours reeling.
Worried the Trump administration TikTok ban would come into force in the US, the Sway guys actually abandoned the app back in July 2020 and signed a deal with rival video platform Triller, which put them up in Sway House 2.0. According to Bloomberg CityLab, Triller pays the group's rent and expenses in return for their posts. Their new mansion, the most deluxe yet, is worth $12.8 million (£10.4m) and was previously rented out for $58,000 (£47k) a month by Kylie Jenner's ex, Tyga.
The six-bedroom, eight-bathroom property is every inch the LA trophy home, situated in the celebrity property hotspot of Bel Air. Spanning three storeys, the 13,000-square-foot mansion has soaring 18-foot ceilings and is covered in fine marble. The walk-in wardrobe in the master bedroom is cavernous, while the master bathroom features dual bathtubs and numerous sinks.
The lads seem to have moved on since they were frolicking around in this 70-foot pool, however. Most of them have established other careers making music and podcasts, while in February 2021, Talent X co-founder Michael Gruen confirmed they had disbanded, saying: “If you view Sway as a content collective that lives together and is with each other every day, then yes, it’s over. But Sway was always about a bigger message, and that will never die.”
Shluv House, a play on the words self-love, came into being in May 2020. It was founded by five influencers, including star dancer Michael Le, aka @justmaiko, and beatboxer Spencer X, who were both ranked as the joint 6th highest-earning TikTok stars by Forbes. Reportedly worth at least $5 million (£4m), the Spanish Modernist mansion just outside LA stretches over 9,000 square feet and is “high-end... but also very fun”, according to Michael.
Shluv House has proved to be a major hit on TikTok. The collective is unique in that it's composed mostly of people of colour—collab houses tend to be majoritively white—and has the youngest TikTok house member in the world, Michael's little brother Jonathan. The project's standout star, Jonathan was just five when the project got off the ground.
In fact, Jonathan is featured in most Shluv House videos, many of which are filmed in the enormous living room of their jaw-dropping mansion. The space has the most stunning sweeping staircase and floor-to-ceiling windows, with more than enough room to perform the most ambitious of viral dance routines.
The guys are certainly not deprived when it comes to swimming pools, either. As well as a good-sized indoor pool, located in the basement, there's a great big grotto-style beauty out in their incredible backyard. The content creators have definitely put the house to good use and were clocking up 7.6 million followers at the height of their success, making them among the most successful collab houses in the world.
Compared to Michael Le’s staggering 52.2 million followers on his personal @justmaiko account, however, those numbers are small fry. Michael announced he had moved home on his Instagram in May 2021 and he seems to be keeping it in the family, too. He set up The Shluv Family TikTok account, which has 11.8 million followers with mom Tina, sister Tiffany and younger brothers Daniel and Jonathan, and the clan even starred in their own online reality show.
One of the original and arguably most popular TikTok content houses, Hype House was born in December 2019 and started out with 19 influencers living together in a sprawling Spanish Colonial mansion located in Encino. Unlike later content houses, where marketing agencies often foot the bill, Hype House was actually funded by a core team of members, including Thomas Petrou and Chase Hudson. While only a handful of social stars lived full-time in the house, those that did contributed to the rent, as revealed by members during a tour of the premises on The Today Show.
At its peak in early 2020, when they were clocking up 150 million followers, Hype House had 21 members, including the world's most popular TikTokers, sisters Charli and Dixie D'Amelio, and dancing star Addison Rae. Addison is thought to have left after Daisy Keech's departure in March 2020, and the D'Amelios quit in May following Charli’s split from Chase Hudson. There has been quite a bit of reshifting since but founder Thomas Petrou, seen here in the first Hype House, remains a core member to this day.
After their lease ran out on the LA mansion, the group moved to so-called "Clout House" in May 2020, a popular rental property in the Hollywood Hills, where neighbours include the likes of Halle Berry, Leonardo DiCaprio and Keanu Reeves. The 10-bedroom, 16-bathroom pad, is spread across 16,000 square feet and was home to finalists of American Idol back in the day, as well as YouTubers FaZe Banks, Alissa Violet and RiceGum.
Worth about $14 million (£11.4m), the modern residence encompasses four floors with a high-speed elevator and is equipped with a screening room, a games room, gym and steam room, a recording studio and 80-foot nightclub with full bar, say reports. Outside is a huge pool emblazoned with the Hollywood sign and featuring a waterfall, which lights up at night.
Despite the superior amenities, including this vast kitchen dining area and floor-to-ceiling glass windows—a must for any serious TikTok teens— they didn’t end up staying too long, moving out seven months later. According to The New York Post, they left the place in a bit of a mess and are currently being sued by their former landlord, Daniel Fitzgerald, for breach of contract and allegedly trashing the place.
Legal documents, obtained by TMZ, suggest the group left the residence five months before their one-year lease ended and failed to pay their landlord full rent for several months. Fitzgerald says they have also fallen behind on payments to reimburse him for what he claims is more than $300,000 (£243k) in property damage. Meanwhile, the pad has been spruced up and is back on the rental market for a reported $49,500 (£40k) per month.
By December 2020 the Hype House kids had moved on to bigger and better things in the form of their current mansion in the Santa Rosa Valley, which they actually bought for a staggering $5 million (£4m), rather than renting as they did with their first two abodes. Originally built in 1998, the eight-bedroom, 10-bathroom house sits on 20 acres of land and a small hill, affording it stunning views of the surrounding countryside.
A vision in expensive marble, the open-plan entrance hall and living room are quintessential TikTok-friendly spaces, ideal for making buzzy dance videos or skits. It's a backdrop that appears regularly on the official Hype House page and is featured in their Netflix reality show Hype House, which aired in January 2022. "Imagine a fraternity filled with people that have millions of followers and dollars. And, like, a ringlight," says recent Hype House member Nikita Dragun.
There’s an air of sophistication about the latest home, as core team members Thomas Petrou and Chase Hudson are joined by notable social media influencers including Kouvr Annon, Nikita Dragun, Sienna Mae Gomez, Larri Merritt, Alex Warren and Jack Wright, all of whom already have millions of followers on their individual TikTok accounts. Each episode documents their “humble beginnings to overnight fame” and how they “came into their own... to tackle the next stage of their lives.”
The living room has large curved sofas and a fireplace that lends a cosy feel to the space, which is suitably grand with its extra-high ceilings and vast windows. With their TikTok page amassing over 21.3 million followers and their videos garnering in excess of 815 million likes, the house members can clearly afford to live it up in style in this enormous mansion. Ah, to be young and living in the lap of luxury...
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