In 2013, Cardi started uploading videos on Vine and Instagram, regaling followers with stories about her stripping career delivered in a witty, no-filter repartee that rapidly helped her go viral. She hired a manager, who noticed her knack for spitting lyrics and nurtured her rapping talent, booking his protege studio time to hone her craft. This, together with her social media stardom, landed the up-and-coming celebrity a role on VH1 reality show Love & Hip Hop: New York in 2015.