Here's our plan to get in line with the new data rules...
From tomorrow (25 May), the General Data Protection Regulation (GDPR) will come into force in the UK, as it will across all of the EU.
In short, it’s a much-needed overhaul that replaces the Data Protection Act and will give you far greater control over how organisations can collect, store and use your personal data.
Our sister site loveMONEY has published an in-depth guide to GDPR and what it means for you, check out their page if you want to know more.
Now that we’ve covered what’s changing, we wanted to be clear about what we’re doing about the new rules.
As you may know, we are part of love Inc. which also includes loveFOOD.com, loveMONEY.com and loveEXPLORING.com.
Any personal data that is held for any of these sites is centralised in a single Love Inc. database.
The only piece of personal data we retain is your email address, which we need to send out your newsletter subscriptions.
Each time we send a newsletter to a registered recipient technically counts as a data process.
This is the only time we ever process customer data.
However, there is additional data that allows us to track delivery and engagement information about readers.
This includes:
- Whether or not an email was successfully delivered to a specific address;
- Whether the recipient opened the email;
- Whether the recipient clicked on the email.
How to manage your data with lovePROPERTY
We only send newsletters to people who actively opt in/request to receive them from us.
We will not “pre-check” any opt-in boxes, at any stage.
If you are unhappy with the emails you are receiving from us, these can be easily changed in your email preferences.
We will also include a link in every email that we send out that takes you directly to your subscription management page.
No other personal data is retained.
The same is true for users who have simply signed up for any of the love Inc. email newsletters or those who have fully signed up and selected a username in order to leave comments or post within the ‘Q&A’ sections.
Fully registered users are also able to log-in and update settings.
What about companies we work with?
Love Inc. works with third-party advertising partners and allows third party cookie access.
We do not pass information to third parties but they are enabled to use their own cookie data to present users with targeted offers, promotions and messages.
For full transparency, here are all the third parties we currently work with or are in the process of doing so: Doubleclick Ad Exchange, Rubicon Project, Google, Pulsepoint (ContextWeb), Conversant Media (Valueclick), Media.net, Applaud Media, Teads, inSkin, DistrictM and Outbrain.